‍PROJECT DETAILS

Vizzy Pride is a branding, packaging, and brand experience project created in partnership with the Soulsight Agency for Molson Coors.

As Vizzy Hard Seltzer continued to grow, the brand sought a meaningful way to celebrate and support the LGBTQ+ community beyond a single moment in time. Built around the shared spirit of standing out, self-expression, and unapologetic individuality, Vizzy partnered with The Human Rights Campaign to launch a limited-edition Pride collection that transformed the brand into a bold celebration of Pride.

The project encompassed limited-edition packaging, campaign identity, and immersive brand experiences designed to build excitement around Pride while reinforcing Vizzy's commitment as an ally. From vibrant packaging that stood proudly on shelf to experiential activations that brought the campaign to life, every touchpoint was created to celebrate the community and encourage people to embrace their authentic selves. A portion of proceeds from every Pride package sold was donated to The Human Rights Campaign, helping extend the campaign's impact beyond the shelf.

Izzy's role: Designer on branding, packaging, and brand experience under the guidance of Soulsight Design & Creative Directors.

‍_{ALL WORK IS PRIVILEGED PROPERTY OF SOULSIGHT AGENCY + MOLSON COORS + ANY AGENCIES HIRED THROUGH MOLSON COORS}