‍PROJECT DETAILS

Double Rainbow has been scooping joy since the 1970s, building a beloved legacy of flavor, nostalgia, and delight. Each holiday season, the brand releases a limited-edition gift box collection...highly giftable, uniquely collectible, and designed to capture the magic of the season.

For the 2024 holiday release, the concept brought Double Rainbow's iconic flavors to life through a whimsical winter world inspired by San Francisco. Centered around a playful snow globe scene, the design featured subtle nods to the city alongside flavor-inspired details hidden throughout the artwork. Working as part of the Frooishen team, Izzy led the creative development, design execution & illustration creation across the entire experience, from the gift box and ice cream cups to stickers and supporting collateral, crafting a cohesive holiday collection filled with charm, discovery, and delight.

_{PROJECT DONE WITH FROOISHEN  / STOP ANIMATION BY AMANDA HOLMAN}