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PROJECT DETAILS

Vizzy Hard Seltzer challenged expectations from day one. As the first hard seltzer to introduce antioxidant vitamin C, the brand brought a fresh perspective to a category dominated by sameness.

Working as part of the Soulsight Agency team, Izzy contributed to the development of Vizzy's brand identity, packaging, and brand experience for a launch designed to stand apart. Rather than blending into a sea of muted whites and grays, Vizzy embraced bold color, vibrant energy, and unapologetic personality, creating a visual system that reflected the product's disruptive spirit and established a distinctive presence on shelf.

Beyond packaging, the brand came to life across a wide range of touchpoints...from custom Airstream activations at Lollapalooza to semi-truck advertising, retail displays, digital assets, and experiential moments. Every element worked together to build a cohesive, unmistakable Vizzy world.

Izzy's Role: Designer at Soulsight Agency, working under the guidance of the Design and Creative Directors.

_{ALL WORK IS PRIVILEGED PROPERTY OF SOULSIGHT AGENCY + MOLSON COORS + ANY AGENCIES HIRED THROUGH MOLSON COORS}

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