‍PROJECT DETAILS

Mochi Love is pure squishy joy...playful, optimistic, and designed to transport you to your happy place with every bite. Rooted in the delightfully soft texture and colorful personality of mochi, the brand celebrates moments of indulgence, creativity, and fun.

In collaboration with the Frooishen team, Izzy led the creative direction and design of the brand from the ground up, developing the visual identity, packaging system, and broader brand world. From shaping the look and feel of the brand to directing photography and creating supporting off-pack assets, the goal was to build a vibrant, immersive experience that feels as joyful, inviting, and irresistible as the mochi itself.

_{PROJECT DONE WITH FROOISHEN  / PHOTOGRAPHY BY AMANDA HOLMAN}‍