PROJECT DETAILS
Lil' Gourmets is redefining what baby food can be. With chef-crafted recipes inspired by global flavors, the brand is on a mission to expand little palates from the very beginning...introducing adventurous tastes, diverse ingredients, and plenty of vegetables along the way.
The design challenge was to bring this culinary-forward vision to life while maintaining the warmth and accessibility parents expect from the category. Working alongside the Frooishen team, Izzy led the creative direction and design of the brand, developing the packaging system, illustration style, and communication hierarchy. The project extended beyond pack design to include a range of supporting brand assets, including shipper boxes, sales materials, display environments, and other retail and marketing touchpoints.
explore more recent work.
