‍PROJECT DETAILS

Double Rainbow has been scooping happiness since the 1970s, building a legacy of flavor and joy. Each year, the brand releases limited-edition holiday gift boxes — uniquely designed, highly giftable, and always rooted in the spirit of the season.For 2023, the concept brought the whimsical holiday spirit of the ice cream’s home town, San Francisco, to life. Waffle cone roads, a glowing Bay Bridge, iconic gingerbread Victorian homes, and gift boxes making their rounds across the city: the design captured the warmth and charm of an SF winter wonderland. Izzy led the project from the box itself to the cups, stickers, and every detail in between while working alongside the Frooishen Agency Team.

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